Crown Sponsorship Program
Crown Race Components partners with racers, race teams, builders, creators, and events that put our brand in front of serious performance enthusiasts.
Sponsorship support is based on exposure, audience reach, content quality, event participation, competitive activity, professionalism, and overall alignment with the Crown brand.
How Sponsorship Is Evaluated
Crown evaluates every sponsorship application individually using several factors across audience, competition, and brand representation.
AUDIENCE
COMPETITION
REPRESENTATION
FOLLOWER COUNT ALONE DOES NOT DETERMINE SPONSORSHIP ELIGIBILITY.
Crown prioritizes real engagement, relevant audiences, consistent activity, and meaningful brand exposure.
Sponsorship Levels
LEVEL 1
Entry-level sponsorship support for active racers, builders, or creators who are beginning to build meaningful exposure.
POTENTIAL SUPPORT MAY INCLUDE
Typical candidates may include local racers, grassroots race teams, active automotive creators, and builders with consistent social media activity.
LEVEL 2
For racers, teams, or creators with established event participation and measurable audience exposure.
POTENTIAL SUPPORT MAY INCLUDE
Candidates should demonstrate consistent race participation, content creation, or meaningful audience engagement.
LEVEL 3
For established race teams, high-performing creators, or builders providing significant recurring exposure to the Crown brand.
POTENTIAL SUPPORT MAY INCLUDE
Applicants should demonstrate strong measurable reach, professional representation, and consistent participation in relevant racing or performance markets.
LEVEL 4
Crown's highest sponsorship level. Reserved for select race teams, creators, builders, or programs that provide exceptional exposure and strategic value to the Crown brand.
POTENTIAL SUPPORT MAY INCLUDE
Invitation or approval only.
Important Sponsorship Language
Sponsorship support is determined individually. Crown Race Components may offer product discounts, partial product support, full product sponsorship, marketing support, or other partnership arrangements depending on the value and exposure of the opportunity.
Sponsorship is not based solely on social media follower count. Audience relevance, engagement, race participation, professionalism, exposure, and brand alignment are all considered.
Sponsorship + Affiliate Opportunities
Some Crown sponsored racers and partners may also participate in the Crown Affiliate Program.
Affiliate participation rewards measurable product sales, while sponsorship support is based primarily on exposure, racing activity, audience reach, and strategic value. The two programs remain separate but may be combined for selected Crown partners.
Crown Sponsorship Program
From grassroots drag racing to national competition, Crown is interested in partnerships that put our products and brand in front of serious performance enthusiasts.
If you race, build, create, compete, or organize events and believe there is a strong fit, we want to hear from you.